From the brand's risk-taking to the quality of its products, including collaborations and openness strategy, this editorial harks back to the dream year when the brand was founded in 1906. And when you think of New Balance aka Teddy Santis as the centerpiece, he hasn't even taken office at the beginning of the brand's creative direction, we're not surprised at Clem's response to the likely end of NB's reign: "I think this is just the beginning."
Power of 550
In the collaborations and risk-taking that brought New Balance to the sneaker industry throne this year, 550 has played a vital role, of course, and Clems notes very well: "550 is part of real risk-taking. An 80 s basketball skyline that monopolized Air Force 1 and 550 is very different. New Balance 550' I am inclined to think that this is a complete flop if Aimé doesn't release it with Leon Dore. But they admit it to Teddy Santis, who made his communication around him and eventually he became super interesting. But he's a model that they 've worked well and put through." A perfect example of the decline of limited collaborators to mainstream models, the 550 emphasizes New Balance's ability to cascade silhouettes from the top of the pyramid to the base, without the pyramid ever collapsing.
Balance is the key
"At 550, they did not stop in their cooperation and began distribution with a large number of colors but at a rate that remained reasonable. You really see him at the feet of super different people, fashionable and sharp guys about basketball. And you will see a more feminine customer who buys it almost as an alternative to Air Force 1. Lives as much as the name of chickens. He goes further: "In trends, it is often the principle of the pyramid, that when a model begins to gradually descend, the top of the pyramid no longer wants it. The top of the pyramid is not disgusted with the model. Already mainstream and this New Balance Shows that his administration is very powerful."